Last year I sat across from a top producer in Scottsdale who told me, flat out: “I close 38% more deals than my partner because I let AI do the boring 70% of my job.” That stuck with me. Truth is, the gap between agents who hit President’s Club and agents who quietly leave the […]
Three years ago, I watched a 7-agent team in Tampa burn through $4,800 on a “fancy” CRM-and-email combo… and close exactly two deals from it in six months. Their open rates sat at 9%. Their click rates were worse. Sound familiar? National Association of Realtors data shows email still produces one of the highest ROIs
Last spring, I sat across from a team leader in Scottsdale who was running 14 agents on a free CRM and three different spreadsheets. Leads were leaking everywhere. Buyer leads from Zillow Premier Agent went unrouted for six hours on average. Two listings nearly fell out of contract because nobody updated the pipeline. By the
Last year I grabbed coffee with a team lead in Scottsdale who closed 142 sides. With one TC. One. She’s not superhuman. She had a software stack doing roughly 60% of the busywork for her. A week later, I’m on the phone with another agent — 38 sides, solo, still chasing signatures over text at
