Ten years in this business. I started as a buyer’s agent grinding open houses in the Phoenix metro, jumped into wholesaling around 2017, and these days I split my week between flipping single-family rentals across Arizona and Texas and consulting for two small brokerages on their tech stack. Since 2020, I’ve personally onboarded teams onto […]
Last spring I was sitting in a Phoenix coffee shop with a broker buddy who’d just dropped $38,000 on three platforms — a CRM, an IDX site, and some “AI lead nurturer” the rep swore would print money. Know how many extra deals it closed him? Two. Just two. Not terrible. But nowhere near what
A broker friend of mine in Tampa almost lost a $612K deal last week. Why? A buyer’s wet-signature addendum got buried somewhere in a Gmail thread. Three days from closing. Title was blowing up her phone, the lender was sweating, and her TC happened to be on vacation in Mexico. Sound familiar? If you’ve closed
You closed seven deals last quarter. Nice work. Now look at the damage: a shoebox of receipts, three Venmo screenshots from a co-op partner, and a Google Sheet you last touched in 2023. Your CPA wants it all reconciled by Friday. Sound about right? The 2025 NAR Member Profile pegs the median Realtor at roughly
A broker friend in Tampa called me last week. She lost a $612K deal because a counter-offer addendum sat unsigned in someone’s inbox for nine hours. Nine hours. By the time her agent caught it, the buyers had already gone under contract on another listing down the street. Brutal. That’s the real cost of paper-and-PDF
Buyer leads are easy. Cheap, even. You can spin up a Facebook ad on a Tuesday night and wake up Friday with 30 of them sitting in your inbox. Listings, though? Whole different animal. NAR’s 2024 Profile of Home Buyers and Sellers showed inventory parked near historic lows, with the median seller interviewing just one
Last Tuesday I sat down with the numbers from a 14-agent team I consult with in Phoenix. Out of 412 closed sides over the last 12 months, 71% of the buyer side came from just three channels. The other 29%? Scattered across a dozen shiny-object platforms that ate $94,000 in ad spend and barely produced
