Ten years in this business. I started as a buyer’s agent grinding open houses in the Phoenix metro, jumped into wholesaling around 2017, and these days I split my week between flipping single-family rentals across Arizona and Texas and consulting for two small brokerages on their tech stack. Since 2020, I’ve personally onboarded teams onto […]
Last spring I was sitting in a Phoenix coffee shop with a broker buddy who’d just dropped $38,000 on three platforms — a CRM, an IDX site, and some “AI lead nurturer” the rep swore would print money. Know how many extra deals it closed him? Two. Just two. Not terrible. But nowhere near what
A broker friend of mine in Tampa almost lost a $612K deal last week. Why? A buyer’s wet-signature addendum got buried somewhere in a Gmail thread. Three days from closing. Title was blowing up her phone, the lender was sweating, and her TC happened to be on vacation in Mexico. Sound familiar? If you’ve closed
You closed seven deals last quarter. Nice work. Now look at the damage: a shoebox of receipts, three Venmo screenshots from a co-op partner, and a Google Sheet you last touched in 2023. Your CPA wants it all reconciled by Friday. Sound about right? The 2025 NAR Member Profile pegs the median Realtor at roughly
