Ten years in this business. I started as a buyer’s agent grinding open houses in the Phoenix metro, jumped into wholesaling around 2017, and these days I split my week between flipping single-family rentals across Arizona and Texas and consulting for two small brokerages on their tech stack. Since 2020, I’ve personally onboarded teams onto […]
Last spring I was sitting in a Phoenix coffee shop with a broker buddy who’d just dropped $38,000 on three platforms — a CRM, an IDX site, and some “AI lead nurturer” the rep swore would print money. Know how many extra deals it closed him? Two. Just two. Not terrible. But nowhere near what
A buddy of mine — Drew, runs a 9-agent team outside Charlotte — texted me last March. His exact words: “I just paid $14,800 for an IDX site and I’m getting 3 leads a month. What the hell did I buy?” I pulled his site up on my phone right there at the closing table.
Picture this. You’re closing 40 deals a year solo, you hire two buyer agents, and out of nowhere your spreadsheet “CRM” starts leaking leads like a busted gutter on a Texas roof. Sound familiar? NAR’s 2025 Member Profile says the median agent now juggles 12 transactions a year. Team leads? Roughly 4x that workload —
