A broker friend of mine in Tampa called me last week. Half-frustrated, half-laughing. He’d just blown a Saturday night re-keying 38 closed deals into a spreadsheet because his “back office stack” was three disconnected tools duct-taped together with Zapier and prayer. Sound familiar? If you run a team, you already know the math. Every hour […]
Picture this. Tuesday night. You just closed your 14th deal of the quarter, and you’re squinting at a spreadsheet held together with duct-tape formulas and prayers. One agent on your team swears their split is 70/30. Your sheet says 65/35. The escrow check hits the operating account on Friday morning. Now multiply that headache by
Last week I ran the report on a 14-agent team I coach in Tampa. Out of 2,847 leads in their CRM, only 312 had ever been called more than once. The rest? Ghosted — not because the agents were lazy, but because nobody knew which ones were worth a second dial. That’s exactly what AI
Last week, a seller in my sphere asked me — completely straight face — why my listing price was “$42,000 off the Zestimate.” Honestly? That one conversation explains why Real Estate CMA Software matters more in 2026 than it did even two years ago. Zillow’s own published median error rate for off-market homes still hovers
