A broker friend in Tampa called me last week. She lost a $612K deal because a counter-offer addendum sat unsigned in someone’s inbox for nine hours. Nine hours. By the time her agent caught it, the buyers had already gone under contract on another listing down the street. Brutal. That’s the real cost of paper-and-PDF […]
Buyer leads are easy. Cheap, even. You can spin up a Facebook ad on a Tuesday night and wake up Friday with 30 of them sitting in your inbox. Listings, though? Whole different animal. NAR’s 2024 Profile of Home Buyers and Sellers showed inventory parked near historic lows, with the median seller interviewing just one
Last Tuesday I sat down with the numbers from a 14-agent team I consult with in Phoenix. Out of 412 closed sides over the last 12 months, 71% of the buyer side came from just three channels. The other 29%? Scattered across a dozen shiny-object platforms that ate $94,000 in ad spend and barely produced
The first time I lit $4,800 on fire with a “premium” lead vendor and closed zero deals? Learned my lesson the hard way. Most Real Estate Lead Generation Services oversell, underdeliver, and bury the receipts. I’ve been selling homes for 11 years across Tampa and Charlotte. Along the way, I’ve run paid programs for a
