Last summer, a broker friend in Tampa called me at 9:47 PM. He was furious. His shop had 23 agents, 41 active listings, and zero clue which deals were actually closing that month — because he was running the whole operation on three disconnected tools and a shared Google Sheet from 2021. Sound familiar? The […]
A broker friend of mine in Tampa almost lost a $612K deal last week. Why? A buyer’s wet-signature addendum got buried somewhere in a Gmail thread. Three days from closing. Title was blowing up her phone, the lender was sweating, and her TC happened to be on vacation in Mexico. Sound familiar? If you’ve closed
My neighbor listed her three-bed Craftsman last spring. Hired the cheapest agent on the block. Forty-two days on the MLS. Two price drops. And a buyer who walked the week before closing. She left about $34,000 on the table. That’s not me being dramatic — that’s what the comps in her zip code closed for
A buddy of mine sold her Denver townhouse last spring. She went with the first agent who slid a postcard under her door — no interviews, no comps, no plan. The listing sat 71 days, took two price cuts, and closed $18,400 under the original ask. Her neighbor? Two doors down, same floor plan. Eleven
Three weeks out from closing on a $612,000 listing in Scottsdale, my seller phoned me up. Her neighbor had just fired their agent. The reason? Six missed callbacks in two days. That same week, NAR data dropped showing about 73% of sellers only interviewed one agent before signing — and most picked off online reviews
You closed seven deals last quarter. Nice work. Now look at the damage: a shoebox of receipts, three Venmo screenshots from a co-op partner, and a Google Sheet you last touched in 2023. Your CPA wants it all reconciled by Friday. Sound about right? The 2025 NAR Member Profile pegs the median Realtor at roughly
You’ve got 47 unread leads sitting in Gmail. Three “hey, are you still showing 412 Maple?” texts. A buyer who ghosted you last Tuesday and probably already toured with another agent. Sound about right? The 2025 NAR Member Profile pegged the median Realtor at just 10 closed sides last year — and honestly, most of
