A buddy of mine — Drew, runs a 9-agent team outside Charlotte — texted me last March. His exact words: “I just paid $14,800 for an IDX site and I’m getting 3 leads a month. What the hell did I buy?” I pulled his site up on my phone right there at the closing table. […]
Last spring, a buyer’s agent in Tampa called me. Almost in tears. She’d just dropped $4,800 on a “custom” real estate website plus $89 a month in IDX fees, and after six months? Zero closed deals. The site looked gorgeous. It just didn’t convert. Honestly, stories like hers are exactly why the real estate website
The $400/Month Mistake I Watched a New Agent Make Last spring, a buddy of mine in Tampa — newly licensed, full of fire — dropped $4,800 upfront on an IDX site. Turned out to be a glorified template wrapped around a $400/month maintenance contract. Six months later? Zero closings off it. Truth is, she had
Here’s the thing most CINC sales reps won’t bring up on a first demo call. Stack the platform fee, the ad spend, the setup charge, and the 12-month lock-in, and your real CINC pricing for year one usually lands somewhere between $14,000 and $30,000. Not the “$899/month” floor someone quoted you on Reddit. I’ve spent
