Picture this. It’s 9:47 PM on a Tuesday. A buyer lead lands in your inbox from a Zillow Premier Agent campaign you’re paying $1,400 a month to keep running. By the time you spot it the next morning over coffee, that lead has already booked a showing with somebody else. The 2025 NAR member report […]
Last Tuesday a buyer texted me at 11:47 PM asking if a $612K listing in Gilbert was still on the MLS. I was asleep. My AI assistant wasn’t. By sunrise it had answered her questions, pulled three comps, and dropped a Saturday showing onto my calendar. That’s not a flex — that’s just how 2026
A buddy of mine — runs a 22-agent team outside Charlotte — told me last spring he lost a $612,000 deal because a buyer’s addendum sat unsigned in a paralegal’s inbox for nine days. Nine. Days. By the time anyone caught it, the buyer had walked. That’s the kind of preventable mess a halfway-decent transaction
Here’s the deal. Last spring I sat across a kitchen island in Gilbert, Arizona, watching a seller flip through my printed listing packet for about nine seconds before politely sliding it back across the granite. Nine seconds. That’s all I got. That listing went to the agent who pulled out an iPad, swiped through a
