You’ve got 47 unread leads sitting in Gmail. Three “hey, are you still showing 412 Maple?” texts. A buyer who ghosted you last Tuesday and probably already toured with another agent. Sound about right? The 2025 NAR Member Profile pegged the median Realtor at just 10 closed sides last year — and honestly, most of […]
Last Tuesday, a broker buddy of mine in Scottsdale called me. He sounded fried. He’d just wrapped his fourth CRM demo of the month — Follow Up Boss, kvCORE, Lofty, and finally a CINC CRM Demo. “They all sound the same on the sales call,” he vented. “I just wanna know which one actually closes
A broker friend in Tampa called me last week. She lost a $612K deal because a counter-offer addendum sat unsigned in someone’s inbox for nine hours. Nine hours. By the time her agent caught it, the buyers had already gone under contract on another listing down the street. Brutal. That’s the real cost of paper-and-PDF
Buyer leads are easy. Cheap, even. You can spin up a Facebook ad on a Tuesday night and wake up Friday with 30 of them sitting in your inbox. Listings, though? Whole different animal. NAR’s 2024 Profile of Home Buyers and Sellers showed inventory parked near historic lows, with the median seller interviewing just one
