Here’s a number that should bug you. NAR’s 2024 Profile of Home Buyers and Sellers found that 88% of buyers used an agent, but only 11% interviewed more than one before signing. Eleven percent. Most folks spend more time picking a contractor for a kitchen backsplash than they do choosing the person who’ll handle the […]
Last month, a buyer in Scottsdale called me crying. She’d signed with the first agent who answered her Zillow inquiry — a guy with 47 five-star reviews and a slick headshot. Three months in, she was still under contract on a house with a cracked foundation, no contingencies, and a lender she’d never met. The
Last March, a friend of mine in Charlotte asked me to help her rip out her old IDX site. We moved her over to Real Geeks on a Tuesday. Three weeks later her speed-to-lead dropped from 14 minutes to under two. You notice that kind of thing at the closing table. I’ve been licensed since
You closed three deals last month. Database is sitting at 2,800-something contacts. And your “system”? A messy stack of Gmail labels, a $9 spreadsheet template you bought off Etsy, and gut feeling. Then you hop on a coaching call. Somebody drops the phrase Follow Up Boss vs kvCORE and the room cracks in half. Half
You stare at the invoice. $4,800 last month. Twenty-two buyer leads. Two actually picked up the phone. One signed a buyer rep. The other ghosted you after a single showing in a Scottsdale ranch home that wasn’t even in their price range. That’s the math hundreds of US Realtors run every single quarter, and it’s
A team leader I coach down in Tampa pulled his dashboard up on a Zoom call last month and showed me a number that genuinely made me pause. 2,847 buyer leads sitting in his pipeline. 318 of them tagged “engaged” in the last 30 days. One full-time ISA on payroll. That’s it. He runs a
Last May I sat across from a Scottsdale broker who’d just lit $38,400 on fire with Zillow Premier Agent over nine months. His close rate? A painful 1.7%. Half his agents were ghosting fresh leads because nobody picked up the phone inside ten minutes. Sound like your shop? Here’s the thing — Real Estate Lead
