You’ve got a sales meeting Monday morning. Half your agents are begging for more buyer leads. The other half are bleeding deals because nobody’s calling sellers back after the listing appointment. So you punch “CINC vs Brivity” into Google at 11pm, fall into a Reddit hole for two hours, and crawl into bed more confused […]
You just closed a buyer in Scottsdale. You slide into the car, and your phone lights up with 14 new leads you haven’t touched in three days. Sound familiar? Per NAR’s 2025 Member Profile, the average Realtor still loses 48% of inbound leads to slow follow-up. That’s the exact gap CINC and Sierra Interactive are
You’ve got 47 unread leads sitting in Gmail. Three “hey, are you still showing 412 Maple?” texts. A buyer who ghosted you last Tuesday and probably already toured with another agent. Sound about right? The 2025 NAR Member Profile pegged the median Realtor at just 10 closed sides last year — and honestly, most of
A buddy of mine runs an 18-agent team outside Tampa. Last year, he burned roughly $74,000 on paid lead generation and closed fewer than 30 deals from it. Brutal math. He kept circling the same question every Realtor I know is asking in 2026: CINC vs Real Geeks — which one actually pays for itself?
Last spring, a broker friend in Tampa told me she’d burned $38,400 on Zillow Premier Agent leads. Eleven deals closed. That’s it. Conversion under 2%. That’s the kind of number that keeps team leaders staring at the ceiling at 2 a.m. It’s also why the CINC vs Boomtown argument keeps popping up in every Lab
You closed three deals last month. Database is sitting at 2,800-something contacts. And your “system”? A messy stack of Gmail labels, a $9 spreadsheet template you bought off Etsy, and gut feeling. Then you hop on a coaching call. Somebody drops the phrase Follow Up Boss vs kvCORE and the room cracks in half. Half
A team lead in Tampa called me last month. Her brokerage was bleeding leads. Not because the leads were trash — she was paying about $38 per shared Zillow Premier Agent lead, which is fair money in that market — but because nobody on her team was working them past day three. That’s the part
