A buddy of mine — Drew, runs a 9-agent team outside Charlotte — texted me last March. His exact words: “I just paid $14,800 for an IDX site and I’m getting 3 leads a month. What the hell did I buy?” I pulled his site up on my phone right there at the closing table. […]
Picture this. It’s 9:47 p.m. on a Tuesday. Your seller called twice today, and you still owe three MLS descriptions, two email blasts, and an Instagram carousel — all of it has to hit the MLS before 8 a.m. tomorrow. That was my Sunday-night reality last year on a 14-agent team in the Phoenix metro.
Three years back, I ran a 12-agent team in Phoenix. We were torching $4,200 a month on a dialer that still needed a warm body on every line. Conversion? 1.8%. Brutal. Then last quarter — same lead lists, swapped to an AI phone agent — we hit 4.6% lead-to-appointment. Labor cost dropped to a third
Last week I ran the report on a 14-agent team I coach in Tampa. Out of 2,847 leads in their CRM, only 312 had ever been called more than once. The rest? Ghosted — not because the agents were lazy, but because nobody knew which ones were worth a second dial. That’s exactly what AI
Last spring a buddy of mine — top producer in Tampa, 27 closings in 2024 — sent me a screenshot at 9:47 PM. A cold lead he’d been chasing for six weeks finally replied to a 14-word SMS he fired off that morning. They were under contract eleven days later. The kicker? He’d been hammering
A buddy of mine in Tampa torched $3,400 on Zillow Premier Agent last month. Twenty-eight days. Zero closings. Brutal. The week before, a team lead I coach in Charlotte put $2,900 into the exact same program and walked away with two buyer-side contracts — a combined $19,800 in GCI. Same product, wildly different outcomes. That
