My neighbor listed her three-bed Craftsman last spring. Hired the cheapest agent on the block. Forty-two days on the MLS. Two price drops. And a buyer who walked the week before closing. She left about $34,000 on the table. That’s not me being dramatic — that’s what the comps in her zip code closed for […]
Three weeks out from closing on a $612,000 listing in Scottsdale, my seller phoned me up. Her neighbor had just fired their agent. The reason? Six missed callbacks in two days. That same week, NAR data dropped showing about 73% of sellers only interviewed one agent before signing — and most picked off online reviews
Last spring I sat across from a seller in Mesa whose central A/C had just died for the second time in 90 days. Roof was shot. She had a job offer in Tampa, a moving truck on hold, and exactly 19 days to close. Listing the place on the MLS the traditional way? Not a
You’ve seen the signs. Stapled to telephone poles. Hand-painted on plywood. Screaming “WE BUY HOUSES — CASH — ANY CONDITION” in five-inch block letters that scream louder than the foreclosure clock ticking on someone’s kitchen wall. Maybe a past client called you last Tuesday, voice tight, asking if the guy who slid a yellow letter
