For years, Zillow Premier Agent was the lazy default. Pay your zip code rate. Wait for the buyer leads to ping. Hope the conversion math worked out. Then 2024 happened. Flex crept into more markets, the NAR settlement gutted buyer-side commissions, and agents I trade DMs with in Lab Coat Agents threads kept circling the […]
Three months before my Boomtown renewal hit, I sat down with a coffee and ran the numbers. My 14-agent team in Scottsdale was bleeding $1,500 a month, plus a setup fee that had aged like a half-gallon of milk in a hot truck. Were we closing deals? Sure. But the platform felt like a 2015
Look. You signed up for CINC because someone in your office swore it would keep the pipeline full. Maybe it did, for a while. Then the bill landed. Somewhere between the $1,500 setup fee, the 12-month contract, and the $899-a-month invoice that hits your card whether you closed a deal that month or not —
I’ll never forget it. A 14-agent team in Tampa asked me to help them break up with kvCORE, and when the broker opened the billing statement, he just sat there. Almost $1,500 a month. Plus per-seat add-ons. Plus the IDX feed. And the team was using maybe 30% of what they were paying for. Sound
