Last week I ran the report on a 14-agent team I coach in Tampa. Out of 2,847 leads in their CRM, only 312 had ever been called more than once. The rest? Ghosted — not because the agents were lazy, but because nobody knew which ones were worth a second dial. That’s exactly what AI […]
Nine years farming a zip code in suburban Sacramento. That’s how long I’ve been doing this. And in that time I’ve burned through more IDX vendors than I want to admit at a brokerage happy hour. So when I sat down to put this iHomefinder Review together for 2026, I wasn’t aiming for another fluff
Last spring, a buyer’s agent in Tampa called me. Almost in tears. She’d just dropped $4,800 on a “custom” real estate website plus $89 a month in IDX fees, and after six months? Zero closed deals. The site looked gorgeous. It just didn’t convert. Honestly, stories like hers are exactly why the real estate website
Last week, a seller in my sphere asked me — completely straight face — why my listing price was “$42,000 off the Zestimate.” Honestly? That one conversation explains why Real Estate CMA Software matters more in 2026 than it did even two years ago. Zillow’s own published median error rate for off-market homes still hovers
