You’ve got a sales meeting Monday morning. Half your agents are begging for more buyer leads. The other half are bleeding deals because nobody’s calling sellers back after the listing appointment. So you punch “CINC vs Brivity” into Google at 11pm, fall into a Reddit hole for two hours, and crawl into bed more confused […]
You just closed a buyer in Scottsdale. You slide into the car, and your phone lights up with 14 new leads you haven’t touched in three days. Sound familiar? Per NAR’s 2025 Member Profile, the average Realtor still loses 48% of inbound leads to slow follow-up. That’s the exact gap CINC and Sierra Interactive are
Last September, I got pulled into a Phoenix team’s mess. Fourteen agents. Three real estate CRMs burned through in eighteen months. Their pipeline looked like a graveyard — 6,800 stale contacts, a 2.3% lead-to-appointment rate, and a team lead who looked me in the eye and said, “If this doesn’t move the needle in 90
Last summer, a broker friend in Tampa called me at 9:47 PM. He was furious. His shop had 23 agents, 41 active listings, and zero clue which deals were actually closing that month — because he was running the whole operation on three disconnected tools and a shared Google Sheet from 2021. Sound familiar? The
