Three years ago, I watched a 7-agent team in Tampa burn through $4,800 on a “fancy” CRM-and-email combo… and close exactly two deals from it in six months. Their open rates sat at 9%. Their click rates were worse. Sound familiar? National Association of Realtors data shows email still produces one of the highest ROIs […]
Three years back, a buddy of mine in the Tampa market wrote a $2,400 check for a custom WordPress IDX site. Pretty thing. Looked like a boutique brokerage page straight out of Inman. The problem? It took 11 weeks to launch, and his lead-to-appointment rate that first quarter sat at a sad 3.1%. He scrapped
A buddy of mine runs an 18-agent team outside Tampa. Last year, he burned roughly $74,000 on paid lead generation and closed fewer than 30 deals from it. Brutal math. He kept circling the same question every Realtor I know is asking in 2026: CINC vs Real Geeks — which one actually pays for itself?
The $400/Month Mistake I Watched a New Agent Make Last spring, a buddy of mine in Tampa — newly licensed, full of fire — dropped $4,800 upfront on an IDX site. Turned out to be a glorified template wrapped around a $400/month maintenance contract. Six months later? Zero closings off it. Truth is, she had
