 Last spring, a broker friend in Tampa told me she’d burned $38,400 on Zillow Premier Agent leads. Eleven deals closed. That’s it. Conversion under 2%. That’s the kind of number that keeps team leaders staring at the ceiling at 2 a.m. It’s also why the CINC vs Boomtown argument keeps popping up in every Lab […]
Last Tuesday a buyer’s agent in Tampa called me from her car. Between showings. She was replying to Zillow leads with a thumbs-down emoji because she didn’t have time to type out a real message. Her lead-to-appointment rate? 3.2%. Three months later, after we plugged her into a proper real estate marketing automation stack —
Here’s the thing most CINC sales reps won’t bring up on a first demo call. Stack the platform fee, the ad spend, the setup charge, and the 12-month lock-in, and your real CINC pricing for year one usually lands somewhere between $14,000 and $30,000. Not the “$899/month” floor someone quoted you on Reddit. I’ve spent
You dropped $1,847 on Zillow Premier Agent last month. Six leads came in. Two had a working phone number. One was already under contract — with another agent. Brutal. By the time you backed out the no-shows and the disconnects, your real cost-per-appointment landed closer to $310. Not the $42 the rep quoted on the
Three years back, my team was cutting a $1,499 check every month to kvCORE. Then one Tuesday morning, the login screen looked different. New logo. New name. Same Inside Real Estate parent company. Different price sheet. Nobody called us about a roadmap. We got a rebrand email. So if you’ve been hearing the name BoldTrail
Here’s a number that should bug you. NAR’s 2024 Profile of Home Buyers and Sellers found that 88% of buyers used an agent, but only 11% interviewed more than one before signing. Eleven percent. Most folks spend more time picking a contractor for a kitchen backsplash than they do choosing the person who’ll handle the
Last month, a buyer in Scottsdale called me crying. She’d signed with the first agent who answered her Zillow inquiry — a guy with 47 five-star reviews and a slick headshot. Three months in, she was still under contract on a house with a cracked foundation, no contingencies, and a lender she’d never met. The
